THE USE OF GENERATIVE AI IN THE DEVELOPMENT OF INTERCULTURAL COMMUNICATIVE COMPETENCE IN MANAGEMENT STUDENTS: OPPORTUNITIES AND OBSTACLES IN DEVELOPING LINGUISTIC COMPONENT
Keywords:
foreign language training, intercultural communicative competence, linguistic competence, generative artificial intelligence, opportunities and obstaclesAbstract
The paper addresses the use of artificial intelligence in foreign language training for management students. Its aim is to identify the current opportunities and obstacles related to the use of generative artificial intelligence in teaching and learning a foreign language for specific purposes, specifically focusing on the development of linguistic competence as a component of intercultural communicative competence among management students. Drawing on an analysis of selected studies that document experiences with generative artificial intelligence in developing intercultural communicative competence in foreign language teaching in higher education, the paper provides an overview of opportunities and obstacles in using this technology to develop linguistic competence among management students.
References
BYRAM, Michael. 1997. Teaching and Assessing Intercultural Communicative Competence. Clevedon: Multilingual Matters Ltd., 124 pp. ISBN 1-85359-377-X.
BYRAM, Michael. 2021. Teaching and Assessing Intercultural Communicative Competence: Revisited. Bristol: Multilingual Matters, 177 pp. ISBN 978-1-80041-023-7.
DZIUBA, Elena V. 2024. Uroki russkogo dľa inostrancev: techniki iskustvennogo intellekta ili iskustvo techniki? In Rusistika. 2024, Vol. 22, No. 2, pp. 242–261. ISSN 2618-8171. https://journals.rudn.ru/russian-language-studies/article/view/40559
GODWIN-JONES, Robert. 2024. Generative AI, pragmatics, and authenticity in second language learning. In ArXiv. 2024, pre-print. https://doi.org/10.48550/arXiv.2410.14395
HUA, Zhu – DAI, David Wei – BRANDT, Adam – CHEN, Guanliang – FERRI, Giuliana – HAZEL, Spencer – JENKS, Chris – JONES, Rodney – O’REAGAN, John – SUZUKI, Shungo. 2025. Exploring AI for intercultural communication : open conversation. In Applied Linguistics Review. 2025, Vol. 16, No. 2, pp. 809–824. ISSN 1868-6303. https://doi.org/10.1515/applirev-2024-0186
JACKSON, Jane. 2024. Introducing Language and Intercultural Communication. London; New York: Routledge, 413 pp. ISBN 978-1-032-36519-0.
KOMOROWSKA, Hanna. 2006. Intercultural competence in ELT syllabus and materials design. In Scripta Neophilologica Posnaniensia. 2006, Vol 8, pp. 59–81. ISSN 1509-4146. https://pressto.amu.edu.pl/index.php/snp/article/view/13856/13521
KOZÁROVÁ, Irina. 2022. Rozvoj interkultúrnej komunikatívnej kompetencie v rámci vyučovania aplikovaného anglického jazyka pre študentov ekonómie a manažmentu. In Dančišinová, Lucia – Kozárová, Irina (eds.) Interkultúrna komunikácia vo výučbe cudzieho jazyka. Prešov : Prešovská univerzita v Prešove, 2025, pp. 7–20. ISBN 978-80-555-2975-2. [2025-07-06]. Available online: https://elibrary.pulib.sk/elpub/view/isbn/9788055529752
KOZÁROVÁ, Irina. 2024. Analýza potrieb začínajúcich študentov manažmentu v rámci anglickej jazykovej prípravy zameranej na rozvoj interkultúrnej komunikatívnej kompetencie. In Balážová, Žaneta – Ľupták, Marek – Veverková, Darina (eds.) Aplikované jazyky v univerzitnom kontexte XI. Zvolen: Technická univerzita vo Zvolene, 2024, pp. 145–155. ISBN 978-80-228-3436-0. [2025-07-6] Available online: https://www.tuzvo.sk/sites/default/files/files/Aplikovane_jazyky_v_univerzitnom_kontexte_XI.pdf
LIU, Jianhua. 2024. Enhancing English Language Education Through Big Data Analytics and Generative AI. In Journal of Web Engineering. 2024, Vol. 23, No. 2, pp. 227–250. ISSN 1544-5976. https://doi.org/10.13052/jwe1540-9589.2322
MATEOS-BLANCO, Belén – ÁLVAREZ-RAMOS, Eva – ALEJALDRE-BIEL, Leyre – PARRADO-COLLANTES, Milagrosa. 2024. Vademecum of artificial intelligence tools applied to the teaching of languages. In Journal of Technology and Science Education. 2024, Vol. 14, No. 1, pp. 77–94. ISSN 2013-6374. https://doi.org/10.3926/jotse.2522
MCCALLUM, Lee. 2024. New takes on developing intercultural communicative competence: using AI tools in telecollaboration task design and task completion. In Journal for Multicultural Education. 2024, Vol. 18, No. 1/2, pp. 153–172. ISSN 2053-535X. https://doi.org/10.1108/JME-06-2023-0043
MISHAN, Freda – KISS, Tamas. 2024. Developing intercultural language materials. New York; London: Routledge, 253 pp. ISBN 978-1-03-265137-8.
PONDELÍKOVÁ, Ivana. 2025. Enhancing University Education in Slovakia: Pioneering AI Tools for Achieving Excellence in the Educational Process of English Language and Anglophone Cultures. Trnava: University of Ss. Cyril and Methodius in Trnava, 196 pp. ISBN 978-80-572-0489-3.
SOUTHWOOD, Frenette – DE LA MARQUE VAN HEUKELUM, Marie-Louise. 2020. Intercultural communicative competence is essential for students of international business – but can it be taught? The case of third-year BCom Students. In South African Journal of Higher Education. 2020, Vol. 34, No. 3, pp. 297–318. ISSN 1753-5913. https://dx.doi.org/10.20853/34-3-3366
SPITZBERG, Brian H. – CHANGNON, Gabrielle. 2009. Conceptualizing Intercultural Competence. In Deardorff, Darla K. (ed.) The SAGE Handbook of Intercultural Competence. Los Angeles: SAGE, 2009, pp. 2–52. ISBN 978-1-4129-6045-8.
Spoločný európsky referenčný rámec pre jazyky: učenie sa, vyučovanie, hodnotenie. 2017. Bratislava: Štátny pedagogický ústav, 255 pp. ISBN 978-80-8118-201-3.
Spoločný európsky referenčný rámec pre jazyky: učenie sa, vyučovanie, hodnotenie – doplňujúce vydanie. 2022. Bratislava: Štátny pedagogický ústav, 276 pp. ISBN 978-92-871-8621-8.
TRAJANOVSKA, Ivana – STARKOVA, Darja. A. 2021. Intercultural communicative competence development as one of the main objectives of business English course. In Philological class. 2021, Vol. 26, No. 3, pp. 188–199. ISSN 2071-2405. https://doi.org/10.51762/1FK-2021-26-03-16
VAN EK, J. A. 1986. Objectives for Foreign Language Learning. Strasbourg: Council of Europe, Vol. 1: Scope, 87 pp. ISBN 92-871-0921-4.
WANG, Chenghao – ZOU, Bin – DU, Yiran – WANG, Zixun. 2024. The impact of different conversational generative AI chatbots on EFL learners: An analysis of willingness to communicate, foreign language speaking anxiety, and self-perceived communicative competence. In System. 2024, Vol. 127, Article 103533. ISSN 1879-3282. https://doi.org/10.1016/j.system.2024.103533
WEI, Zhou. 2023. Chat GPT Integrated with Voice Assistant as Learning Oral Chat-based Constructive Communication to Improve Communicative Competence for EFL Learners. In ArXiv. 2023, pre-print. https://doi.org/10.48550/arXiv.2311.00718
WENG, Zhenjie – FU, Yao. 2025. Generative AI in language education: Bridging divide and fostering inclusivity. In International Journal of Technology in Education. 2025, Vol. 8, No. 2, pp. 395–420. ISSN 2689-2758 https://doi.org/10.46328/ijte.1056
WŁOSOWICZ, Teresa Maria. 2024. The Cultural Component of Selected LSP Textbooks in the Area of Business and Their Potential for Developing Intercultural Competence. In Theory and Practice of Second Language Acquisition. 2024, Vol. 10, No. 2, pp. 1–37. ISSN 2451-2125. https://doi.org/10.31261/TAPSLA.15142
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Irina Kozárová
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License, which permits use, distribution, and reproduction in any medium, provided the original publication is properly cited. No use, distribution or reproduction is permitted which does not comply with these terms.
