PAPER PACKAGING: CONSUMER PERCEPTION AND SUSTAINABILITY TRENDS

Authors

  • Martina Nosáľová Technical University in Zvolen, Slovakia
  • Hana Maťová Technical University in Zvolen, Slovakia

Keywords:

eco-friendly packaging; consumer attitudes; paper-based packaging; eco-innovation in packaging.

Abstract

The study focuses on current trends and innovations in product packaging that reflect consumers' growing emphasis on sustainability and eco-friendly materials. This study, based on a literature review and secondary analysis of a questionnaire survey of a sample of Slovak respondents, examines consumer preferences, attitudes toward packaging materials, and motivations for recycling or reuse. The results show that paper and paper packaging are perceived as the most eco-friendly materials, with consumers appreciating their biodegradability, recyclability, and health safety. Nevertheless, the environmental parameters of packaging are only taken into account to a limited extent in purchasing decisions, and the willingness to pay more for environmentally friendly solutions remains rather moderate. The analysis also shows that generational differences were not statistically significant in most cases, except for a preference for paper packaging, which was strongest among older respondents. The study concludes by presenting examples of innovative paper-based packaging and suggests the direction of future developments in sustainable packaging materials.

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Published

2026-05-22

How to Cite

Nosáľová, M., & Maťová, H. (2026). PAPER PACKAGING: CONSUMER PERCEPTION AND SUSTAINABILITY TRENDS. Acta Facultatis Xylologiae Zvolen, 68(1), 91–103. Retrieved from https://ojs.tuzvo.sk/index.php/AFXZ/article/view/204

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Vol. 68 No. 1 (2026): Acta Facultatis Xylologiae Zvolen

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Copyright (c) 2026 Martina Nosáľová, Hana Maťová

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